I was poking around at the bottom of Jason Santa Maria's web site, and I came across a link to 8 Faces, a limited-run typography magazine. As want to the magazine's site and scrolled down, I came across the above photographs, along with the following description:

"We’ve taken great care in the magazine’s production values, and to ensure that it reaches you in perfect condition, we’ve taken great care in creating the protective packaging as well.

"Each copy will ship in a rigid cardboard box, custom-sized to fit the magazine exactly. We’ll also be including a complimentary 8 Faces bookmark in every package."

Why are you telling me this?! Why don't you let me order this and get it in the mail and have a little moment of profound appreciation for the magazine's packaging? You are ruining the surprise, the mystery, the wonder.

You are not creating a product or a service so much as you are creating an experience, and by describing that experience in pornographic detail in advance, you are robbing your audience of an opportunity for an spontaneous, authentic emotional response.